We all know that we’re living in a digital age. It’s all about Facebook, Instagram and email marketing these days. But that’s exactly the reason why a little offline marketing might be able to help you get ahead!

How many emails do you get a day? Lots! How many handwritten notes do you receive a day? My guess is not very many! So which would be more likely to get your attention right now?

So, I’ve come up with a list of 20 offline marketing ideas that might set you apart from your competitors, whilst everybody else is busy working on their e-newsletters!

  1. Flyers in tack shops/equestrian centres
  2. Have a stand at a local show
  3. Have a stand at an equestrian boot sale
  4. Sponsor a class at a local show
  5. Sponsor a rider
  6. Get in touch with local livery yards
  7. Put your photos/products in local tack shops
  8. Collaborate with other local businesses
  9. Wear branded clothing
  10. Brand your car
  11. Give out branded gifts
  12. Implement a referral scheme
  13. Swap special offers with other businesses
  14. Advertise in magazines
  15. Write for magazines
  16. Attend networking events
  17. Send seasonal cards or hand-written notes
  18. Write a press release
  19. Donate to charity events
  20. Send cupcakes/brownies/product samples/gifts to the people you want to work with

These should be a good starting point for you to begin thinking about what you can be doing offline, to compliment and strengthen your online efforts.

But I’m sure there are tonnes more. If you’ve got any other offline marketing ideas, I’d love to see them in the comments below.

I look forward to seeing you back here for next week’s FYI Friday!

Specialist UK equine portrait photographer and country lifestyle blogger & vlogger.

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