I actually think the more pertinent question here is ‘Can you afford NOT to be blogging?’ and in almost every case I would advise that the answer is no!
I am of the opinion that almost everybody should start a blog, that everybody has a blog in them and knowledge to bring to the table and if you run a business, you absolutely 100% need to be blogging!
What’s in a blog?
A blog gives you and your business a personality and a voice. It gives you a place to answer FAQs, a place to give your opinion, a place to showcase your products and successes… It’s a great place to direct customers, when they ask a question that you’ve already answered in depth, in a blog post. It’s a great place for people to find out more about you and get an idea of your character.
In short, it gives you a platform and a space on the internet that is yours to shape and use as you like. It is your brand, wrapped up in a pretty little parcel and tied up with a bow, in your branded colours.
In addition to this, blogging positions you as an expert in your field. Whether you feel like one or not, if you’re consistently creating content about your niche, people will look upon you as somebody who knows what they’re talking about.
And if that sounds scary, don’t panic. You know more than you think you do, trust me! That’s why YOU are the professional. You won’t even realise the amount you’ve learnt along your entrepreneurial journey, until you start brainstorming for blog post ideas.
There are things that you know that you don’t even realise other people don’t know… Did that make sense? Just because it comes easily to you now, after years of practice and experience, it doesn’t mean everybody else can do it and wouldn’t benefit from reading a blog post on it.
And if that isn’t reason enough, we haven’t even mentioned SEO yet. Those three dreaded letters that make everybody run and hide… Well, if you want a great way to boost your search engine ratings and get in front of your audience, blogging is your answer.
Search engines love websites that have new, regularly renewed content, rich with key words and information. And that’s exactly what a blog is.
Using keywords that your audience might search for will land you right on Google’s hit list and gain you so much more traffic than a website that is rarely updated.
So, now we’ve established why you SHOULD be blogging, let’s address all of the excuses for why you SHOULDN’T be blogging and dispel them right here and now.
“I don’t have time.”
You don’t have time for a proven, free, forward-thinking marketing strategy? Yes, blogging takes time and effort, as does anything worth doing. My advice would be to batch blog. Brainstorm for ideas and then write a few at one time, so that you’ve got some set up and ready to go when you need them. One blog post a week? That’s four a month. You could set aside one day, write them out and schedule them to go live. Done.
“I’m no good at writing.”
Thankfully, this isn’t something I struggle with as I’ve always loved to write. Whilst I was bottom of the class in maths, I was teacher’s pet in English. However, you don’t have to be an award winning wordsmith to write a blog. Firstly, it isn’t like writing an essay. You write as you speak, one word paragraphs are acceptable and nobody is going to scribble all over it with a messy red marker if you get things wrong. Secondly, there are various apps and pieces of software that transcribe your spoken word, these days, to make things super efficient and easy for those who aren’t so keen on writing.
“I have nothing to write about.”
Then it’s time to put your thinking cap on and get creative! As I mentioned above, I promise you, you have more to talk/write about than you realise. Even if it’s just stories about your journey, mistakes, things you’ve learned along the way… there is someone out there that wants to read that. I’ll be posting ’40 Blog Post Ideas for Your Equine Business’ next week, so keep your eyes peeled for a ton of ideas to get you started!
“I don’t want to give away my secrets.”
I’m afraid this kind of attitude is what I call backward thinking. Giving away ‘secrets’ is what gave every ‘expert’, in whatever industry they’re in, their expert status. There are speakers and teachers and authors all over the world, giving away their secrets and reaping the rewards from doing so. And if they’d kept it all to themselves, no-one would have any idea of how great they really were. If you don’t share your knowledge, someone else will. We live in an age of free internet, free access to any question we can think to ask. You can find out ANYTHING on the web these days, so if you don’t position yourself as the expert in your field, someone else will beat you to it.
Secondly, whilst you can teach someone how you do things, it doesn’t necessarily mean that they’re going to do it exactly like you. Nobody is you and everybody will find their own groove. Not only that, you can tell people how to do things, it doesn’t even mean they’ll do it well! And don’t forget that it’s likely taken you years of practice and experience to get to where you are now, so you’re already ahead of the game.
I hope this goes someway to show that you really do need be starting a blog for your business and that it isn’t as daunting as you think.
And if you need a little more encouragement, next week, I’ll be bringing you ’40 Blog Post Ideas for Your Equine Business’, so be sure to check back next Friday for that.
If you’ve already ventured into the blogging world, please feel free to leave your blog link in the comments below, so that we can all help support one another!