Why Good Photographs Matter For Your Equine Business. A Lot.

I'm super excited about this post. It's one of those posts that, as a photographer, I'd find difficult to write, because it'd just feel a little too self-promo-y. ( <<< Totally a word!) However, we are all fully aware of the importance of imagery, when it...
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Your Ultimate Equine & Country Content Calendar 2018

Last year we had FYI Friday. This year, I'd like to introduce you to Small Business Saturday! Basically, this just means I'm moving my business related blog posts to a Saturday. So no big change and the content will remain the same; All with a view to helping you grow...
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The Peaks & Troughs of Life as an Equestrian ‘Mumpreneur’

This week, I wanted to feature a topic that I know many solo business owners struggle with. But it's something I have absolutely no knowledge of. Which kinda makes it tough to write about... The challenge of balancing being a Mum and being self employed. Now, I don't...
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Where to Get the Best Stock Images For Your Equestrian Business

There is often a lot of confusion, angst and misunderstanding when it comes to using images on the internet that you haven't taken. With the rise in social media usage, and as a result, billions of images being uploaded to the internet with easy access for all, where...
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20 Smartphone Apps That Help Me Run My Equine Business

Like many of you reading this, I suspect (I hope. Don't make me look like a loser.) I'm pretty attached to my phone. As in, if I don't know where it is, I might momentarily act like I've lost a child. But that's what happens when you rely on one piece of technology to...
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How to Beat Procrastination

For today's FYI Friday, I'm going to give you break from my ramblings and I've asked the very lovely Emily Mumford, from InkPot and Press Media Services, to have a chat to you about a subject close to her heart; Procrastination. Emily kindly agreed to write for me in...

20 Offline Marketing Ideas

We all know that we're living in a digital age. It's all about Facebook, Instagram and email marketing these days. But that's exactly the reason why a little offline marketing might be able to help you get ahead! How many emails do you get a day? Lots! How many...

Dealing with ‘Burnout’

We all suffer from it from time to time. Those days where you just feel over-worked and uninspired. And right now, in the middle of summer, most of us who run equestrian businesses will be neck deep in the busy season. Where burnout is most likely to strike! Call it...

Dealing with Camera Phone Wielding Mums

This is a subject of much frustration within the photography industry. So, I thought it deserved a little blog space. In the era of the smart phone, pretty much everybody other than my nan has a phone with a camera on it. So, when you’ve taken the time to turn up to a...

Photographing Nervous Clients

One of my absolute, all-time favourite things about equine photography is this… I can turn up to a shoot and meet the most nervous of clients. A young girl with a whole world of insecurities, an older woman who hates the camera. It doesn’t matter how old you are, most...

Dealing With Copy-Cats

There is a huge difference between being inspired by another artist and copying their every move. Huuuuge!! To know that you’ve inspired another individual in your trade is a huge honour and something that, personally, I would always strive to do. I’d love to think...

5 Useful Tips For Using Your Facebook Page

I was speaking to a friend the other day, who was after more likes on her Facebook page (aren’t we all) and I mentioned a few things that she didn’t know she could do. So, I thought I’d just point out a few little Facebook hints and tips, that you can use, with your...

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