20 Smartphone Apps That Help Me Run My Equine Business

Like many of you reading this, I suspect (I hope. Don't make me look like a loser.) I'm pretty attached to my phone. As in, if I don't know where it is, I might momentarily act like I've lost a child. But that's what happens when you rely on one piece of technology to...
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Behind the Business: My Horse Box (And A Discount Code For You!)

Every couple of months, I get a delightful surprise (I know it's coming, but I never know what's in it!) through the door and it's always one of my favourite deliveries. My Horse Box send me their boxes every other month, to photograph and share with you guys and it's...
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How to Develop a Positive Mindset – FYI FRIDAY

I actually had a whole different blog post written out for today, but after seeing so many people struggling lately, online, I felt a post on positivity and keeping your chin up would be more appropriate. This might be a long one, and it’s a bit more chatty and a...
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Behind the Business: Robin Roadnight Equestrian Homeware

Earlier this month, I had the pleasure of shooting the new homeware range, for the very talented Robin Roadnight, of Robin Roadnight Equestrian Art. The brief that Robin gave me was that she wanted a the products photographed in a styled shoot, in a classic country...
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Should You Be Using Google Adwords In Your Equine Business? – FYI FRIDAY

This Friday, we're discussing something that I'm pretty sure everyone will have heard of, but I imagine many small business owners don't know all that much about. Google Adwords. This is a subject that I certainly didn't have much knowledge on, but that I wanted to...
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20 Smartphone Apps That Help Me Run My Equine Business

Like many of you reading this, I suspect (I hope. Don't make me look like a loser.) I'm pretty attached to my phone. As in, if I don't know where it is, I might momentarily act like I've lost a child. But that's what happens when you rely on one piece of technology to...

How to Develop a Positive Mindset – FYI FRIDAY

I actually had a whole different blog post written out for today, but after seeing so many people struggling lately, online, I felt a post on positivity and keeping your chin up would be more appropriate. This might be a long one, and it’s a bit more chatty and a...

How to Beat Procrastination – FYI FRIDAY

For today's FYI Friday, I'm going to give you break from my ramblings and I've asked the very lovely Emily Mumford, from InkPot and Press Media Services, to have a chat to you about a subject close to her heart; Procrastination. Emily kindly agreed to write for me in...

20 Offline Marketing Ideas – FYI FRIDAY

We all know that we're living in a digital age. It's all about Facebook, Instagram and email marketing these days. But that's exactly the reason why a little offline marketing might be able to help you get ahead! How many emails do you get a day? Lots! How many...

Dealing with ‘Burnout’ – FYI FRIDAY

We all suffer from it from time to time. Those days where you just feel over-worked and uninspired. And right now, in the middle of summer, most of us who run equestrian businesses will be neck deep in the busy season. Where burnout is most likely to strike! Call it...

Finding & Attracting Your Ideal Client – FYI FRIDAY

Knowing who your ideal client is, is super important. It helps you hone in your marketing efforts and work out who it is you're speaking to, when you post. So before we go any further let's just think about this for a moment. WHO is your perfect customer? You may have...

Using Twitter and Equine Hashtag Hours – FYI FRIDAY

I've always been a huge fan of Facebook and Instagram, but in the last six months or so, I've really started trying to use my Twitter account more for my business. And I'm pleased to report that I've seen some great results already. I've connected with some fab brands...

Why I Do Online Viewings and Not In-Person Sales

There is a big divide within the photography industry, about whether you should do your viewings online or in-person. And I can absolutely understand and agree with the arguments for doing in-person sales. Really, I can. But here's why I choose to do things my own...

Why I Started Vlogging & What It’s Taught Me

I’ve been getting a great reaction from people, regarding my weekly vlogs and tonnes of you have mentioned that you really enjoy watching them. But I do also keep getting the question; Why? ‘Why are you vlogging?’ ‘How exactly does that benefit your business?’ ‘Why...

How to Get Potential Clients to Choose YOU

When there are hundreds of people in the same industry, all out there doing a variation of the same thing, how on earth do you set yourself apart? Why should your clients book you instead of Tom, Dick or Harry? What do you have to offer, that nobody has got? You’ve...

Dealing with Camera Phone Wielding Mums

This is a subject of much frustration within the photography industry. So, I thought it deserved a little blog space. In the era of the smart phone, pretty much everybody other than my nan has a phone with a camera on it. So, when you’ve taken the time to turn up to a...

Why Buying Facebook Likes is a REALLY Bad Idea

Thinking of buying Facebook likes? Stop, right there! Did your mother not teach you that cheats never prosper? I had a lovely lady message me asking for advice on increasing her Facebook following, in the week, and she asked if I thought she should just buy some likes...

Photographing Nervous Clients

One of my absolute, all-time favourite things about equine photography is this… I can turn up to a shoot and meet the most nervous of clients. A young girl with a whole world of insecurities, an older woman who hates the camera. It doesn’t matter how old you are, most...

My Approach to Pricing, Packages and Client Purchases

This a question that I get asked about regularly. Do you do in person sales? Should you have your prices on your website or not? Should you offer packages? So, naturally, I thought I’d turn my answer into a blog post. When I started out, I had a whole range of...

Dealing With Copy-Cats

There is a huge difference between being inspired by another artist and copying their every move. Huuuuge!! To know that you’ve inspired another individual in your trade is a huge honour and something that, personally, I would always strive to do. I’d love to think...

5 Useful Tips For Using Your Facebook Page

I was speaking to a friend the other day, who was after more likes on her Facebook page (aren’t we all) and I mentioned a few things that she didn’t know she could do. So, I thought I’d just point out a few little Facebook hints and tips, that you can use, with your...

My 10 Favourite Online Photography Resources

Over the past year, there have been a few online resources and communities that have completely transformed the way I run my business, as well as offered unending, invaluable support and inspiration. So I thought I’d just give back a little, and give my top 10 a...

How I Became an Equine Photographer

Compared to a lot of photographers out there, I’m a newbie. I’m still young and I’ve only been doing this a few years. (Written in 2014) By no means do I consider myself an expert or am I saying that I know it all. I’m learning so much every single day. But in the few...

My 3 Top Equestrian Event Photography Tips for Beginners

Lately, I’ve had a quite a few messages and emails, asking for my advice on equestrian event photography, so I thought it called for a little blog. I don’t photograph events in an official capacity any more. It’s a decision I made at the beginning of this year, purely...