Dealing with ‘Burnout’ – FYI FRIDAY

We all suffer from it from time to time. Those days where you just feel over-worked and uninspired. And right now, in the middle of summer, most of us who run equestrian businesses will be neck deep in the busy season. Where burnout is most likely to strike! Call it...
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How & Why You Should Be Categorising Your Content – FYI FRIDAY

Happy FYI Friday everyone! I hope it's been a productive and profitable week for you all. This week we're chatting about categorising your content. Whether it’s blog posts or social media content that you’re trying to get a handle on, this is a great method for you to...
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What is ColorKuler and How Can It Up Your Instagram Game? – FYI FRIDAY

This week is quite a quick post, but it's something that I've recently discovered, found extremely useful and wanted to share with you. You may have seen posts flying around the internet about a website called ColorKuler, lately. It's a clever little invention that...
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5 Ways to Beat Loneliness When Working From Home Alone – FYI FRIDAY

Working from home is the ultimate dream. Skype calls in your pyjama bottoms, nipping out to lunch whenever you fancy it, walking the dog when you get brain fade, clocking off early... But the reality isn't always as magical as you might think. Yes, there are...
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Finding & Attracting Your Ideal Client – FYI FRIDAY

Knowing who your ideal client is, is super important. It helps you hone in your marketing efforts and work out who it is you're speaking to, when you post. So before we go any further let's just think about this for a moment. WHO is your perfect customer? You may have...
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Dealing with ‘Burnout’ – FYI FRIDAY

We all suffer from it from time to time. Those days where you just feel over-worked and uninspired. And right now, in the middle of summer, most of us who run equestrian businesses will be neck deep in the busy season. Where burnout is most likely to strike! Call it...

Finding & Attracting Your Ideal Client – FYI FRIDAY

Knowing who your ideal client is, is super important. It helps you hone in your marketing efforts and work out who it is you're speaking to, when you post. So before we go any further let's just think about this for a moment. WHO is your perfect customer? You may have...

Using Twitter and Equine Hashtag Hours – FYI FRIDAY

I've always been a huge fan of Facebook and Instagram, but in the last six months or so, I've really started trying to use my Twitter account more for my business. And I'm pleased to report that I've seen some great results already. I've connected with some fab brands...

Why I Do Online Viewings and Not In-Person Sales

There is a big divide within the photography industry, about whether you should do your viewings online or in-person. And I can absolutely understand and agree with the arguments for doing in-person sales. Really, I can. But here's why I choose to do things my own...

Why I Started Vlogging & What It’s Taught Me

I’ve been getting a great reaction from people, regarding my weekly vlogs and tonnes of you have mentioned that you really enjoy watching them. But I do also keep getting the question; Why? ‘Why are you vlogging?’ ‘How exactly does that benefit your business?’ ‘Why...

How to Get Potential Clients to Choose YOU

When there are hundreds of people in the same industry, all out there doing a variation of the same thing, how on earth do you set yourself apart? Why should your clients book you instead of Tom, Dick or Harry? What do you have to offer, that nobody has got? You’ve...

Dealing with Camera Phone Wielding Mums

This is a subject of much frustration within the photography industry. So, I thought it deserved a little blog space. In the era of the smart phone, pretty much everybody other than my nan has a phone with a camera on it. So, when you’ve taken the time to turn up to a...

Why Buying Facebook Likes is a REALLY Bad Idea

Thinking of buying Facebook likes? Stop, right there! Did your mother not teach you that cheats never prosper? I had a lovely lady message me asking for advice on increasing her Facebook following, in the week, and she asked if I thought she should just buy some likes...

Photographing Nervous Clients

One of my absolute, all-time favourite things about equine photography is this… I can turn up to a shoot and meet the most nervous of clients. A young girl with a whole world of insecurities, an older woman who hates the camera. It doesn’t matter how old you are, most...

My Approach to Pricing, Packages and Client Purchases

This a question that I get asked about regularly. Do you do in person sales? Should you have your prices on your website or not? Should you offer packages? So, naturally, I thought I’d turn my answer into a blog post. When I started out, I had a whole range of...

Dealing With Copy-Cats

There is a huge difference between being inspired by another artist and copying their every move. Huuuuge!! To know that you’ve inspired another individual in your trade is a huge honour and something that, personally, I would always strive to do. I’d love to think...

5 Useful Tips For Using Your Facebook Page

I was speaking to a friend the other day, who was after more likes on her Facebook page (aren’t we all) and I mentioned a few things that she didn’t know she could do. So, I thought I’d just point out a few little Facebook hints and tips, that you can use, with your...

My 10 Favourite Online Photography Resources

Over the past year, there have been a few online resources and communities that have completely transformed the way I run my business, as well as offered unending, invaluable support and inspiration. So I thought I’d just give back a little, and give my top 10 a...

How I Became an Equine Photographer

Compared to a lot of photographers out there, I’m a newbie. I’m still young and I’ve only been doing this a few years. (Written in 2014) By no means do I consider myself an expert or am I saying that I know it all. I’m learning so much every single day. But in the few...

My 3 Top Equestrian Event Photography Tips for Beginners

Lately, I’ve had a quite a few messages and emails, asking for my advice on equestrian event photography, so I thought it called for a little blog. I don’t photograph events in an official capacity any more. It’s a decision I made at the beginning of this year, purely...