We, as business owners and photographers, spend a lot of time talking about our ideal client and trying to attract and appeal to those who we think we are an ideal fit for.
But I recently read an article that posed the concept of discussing who we are not a good fit for, in order to actively repel a proportion of your audience.
It sounds counter productive, but in short, it prevents wasting peoples’ time. Both mine and yours. Which I like. Time is precious, I can only fit in a certain amount of shoots each year and it’s super important to me that I only spend my time working with the people that love and completely understand the value of the work I do.
So, here’s my take on that…
I would certainly not be a good fit for people wanting a cheap and cheerful option.
My packages are priced to reflect the effort and work that goes into my images, as well as my experience and value, as an equine photographer. I specialised in equine photography over six years ago and have worked with horses of all shapes, sizes and temperaments, across the length and breadth of the country, ever since.
I am not cheap (though nor am I extortionately expensive) so if you are looking for a cheaper option, I might suggest looking into less experienced photographers trying to build a portfolio.
My Photography Style
I’m also not a good fit for people wanting extremely staged, dramatic and posed images.
I am a natural light photographer, so do not create studio style, artificially lit images. And my shoots tend to be very laid back and informal, in an effort to capture true emotion and natural personalities.
There are some fabulously talented equine photographers that excel in studio style images, using some incredible lighting techniques and I’d be happy to point you in the right direction, if this is what you are after.
I am definitely not a good fit for you if you are looking to book a family/wedding/canine/children’s photographer. As I mentioned, I specialise in equine photography and for the most part, that is what I stick to.
There are a number of reasons for this… a) it is what I am good at, b) it is the area I have experience in and I’ve spent a lot of time, effort and money honing my skills in this niche and c) it is what I love. I am fortunate enough to be able to choose to only photograph a subject I am wholeheartedly passionate about and unless there is a good reason for it, I prefer not to deviate.
And lastly, I am not the right equine photographer for you if you don’t absolutely adore your horses.
I am all about photographing either the bond between horse and human, or the beauty of an animal that my client is besotted with, and wants to hang on their wall to admire and show off to all their friends.
I mean, I can’t really imagine why somebody who didn’t love their horses with their whole heart would commission a photoshoot for them, but if they did, I don’t imagine we’d get along that well. 😉
So, I guess all that remains to be said is that if you adore your horses and want to invest in beautiful, natural images of them, let’s chat! 🙂