Last week we talked about collaborations and conveniently, this week, I’m bringing you a collaboration with the lovely Victoria Brant, who has agreed to guest post for me.
Victoria is one of my favourite bloggers, at the fabulous Diary of a Wimpy Eventer, chronicling her journey back to eventing, after suffering a loss of confidence, with her superstar horse and best friend, ‘Pauldarys Master Patrick’, or Pat to his friends.
Victoria has just recently written and released her first book called ‘How to Get Your Leg Over‘, which is part one of the Wimpy Trilogy, all about over coming her fears, which is both hilarious and inspirational, in equal measures.
So, I was super excited when Victoria agreed to guest blog for me, to let you in on some of the things she’s learned about using your own story to earn a living.
Now wouldn’t everyone like to be making money for being themselves? To love what you do enough for it not to feel like work only still being able to pay the bills…?
Well, I wanted to share a few of the things that I consider VITAL when you set out to make yourself pay for yourself! – The art of self-promotion.
Don’t get me wrong, I am still VERY new to this and always have something to learn but, I have been self-promoting since October so not quite a year and in that time, I have out earned my previous Marketing Managers salary and now, myself is paying for myself!!
There are a few things that you need to know about how and why and how (again) you can make this work for you.
It’s very on trend to be a blogger, to create a website or Facebook page to share feelings, thoughts, photos and tips on something you are passionate about, BUT… don’t be fooled. Following the masses will generally lead you along an already trodden path with very little left for you at the end.
Originality is Key
Every single one of us is different. FACT.
Use what is different about you as a human to make it work in a way like no other can.
For me, I rely heavily on my sense of humour, my humility, the ability to humble myself and that I have absolutely no shame or dignity left – this allows my content to speak to thousands in a way they wish they dared to speak out loud.
You may be a brilliant writer, a perfect poet, you might have supreme problem-solving skills or like Sophie, be a magical photographer, whatever it is that you have – work that out first.
Know who you are and be that person, always.
Don’t be a sell-out
If I had an ounce of conviction to constantly plug my book or products I have been given to my 250,000 weekly reach… I’d likely be richer and draped in free gear but that’s not going to provide longevity – I’ve seen it happen many times.
If all you do is rave about things people know you have been given for free, you will look spoilt, a sell-out – drop it in as and when you can, and please stop trying to get more and more people onside that don’t give you any engagement because you were flogging a giveaway like a dead donkey!
It doesn’t make you popular for your originality, which is surely why you started?
Make it real
I know sometimes it seems the right thing to do, make everything seem rosy and only show what has turned out well– but the British in particular, LOVE a balls up! We do!
It will make you human, it will make you relatable and it will make you appeal to a much wider audience than posting your successes over and over.
I am a firm believer in being proud of yourself but gloating will almost certainly lose you followers, tone is VITAL.
Don’t stop until you’ve made it and if you’ve made it, you’ll never stop…
It is VERY important to remember that thousands of followers are not going to continue to follow if you stop posting, they just won’t.
There are times where I haven’t done ANYTHING with my horses or in life worthy of a post and I feel horrendous about it – so bloody post it – it’s likely THAT feeling will resonate with more people than ever!
Seems daft but if you keep at it, remain creative, plan your time and keep focused – you will be more successful than you realise.
I don’t doubt for a minute that I have only touched on 1% of the things I would like to share, but for now – these things will set you in good stead.
Be brave with the content, work hard to build good relationships and don’t ever let anyone tell you that you can’t achieve something, because you bloody well can – now go and prove them wrong.