Earlier this month, I had the pleasure of shooting the new homeware range, for the very talented Robin Roadnight, of Robin Roadnight Equestrian Art.
The brief that Robin gave me was that she wanted a the products photographed in a styled shoot, in a classic country home. So, she shipped a huge box of the most charming lampshades, cushions, memo boards and lavender bags over to me and I had such fun creating these images. In fact, I loved the products so much, that I’m actually keeping one of the cushions, for my living room!
As with every commercial shoot, I promise the brand space on my blog and social media channels, so, to go along with the images, I thought it might be interesting to find out a little more about Robin and her beautiful brand. I always love to work with other entrepreneurs in the equestrian and country industry, and it always fascinates me to find out what goes into creating their business.
So, I put a few questions to Robin, which she kindly answered, all about Robin Roadnight Equestrian Art…
Tell us a little about you, the person behind the brand.
From my earliest memories I was always horse obsessed and loved to be creative, so it has been a really natural progression to building the art and homeware designs into a business.
What made you set up your business?
I loved to compete when I was younger, and I spotted a gap in the market for inspired equestrian designs beyond the general ‘galloping horse’ images we see so often. I wanted to really capture something of what so many of us feel when horses or competing are a huge part of our lives.
Who is your target market?
My designs and artwork are really created for those who love a classic, warm ‘country homes’ feel. I’ve never followed short lived trends, I really do like a traditional country feel without too many bells and whistles. I hope my work will stand the test of time.
Tell us about the products in this shoot.
The new autumn range has been designed to include all age ranges and living spaces. I have designed my daughters bedroom with the new Shetland pony fabric, which looks wonderful and really fun, but I wanted to work on some subtle tones with delicate prints that work in a living room or adult bedroom too, so ‘Joys of Spring’ was created with that in mind. It’s always extremely hard to decide on a single colourway or design after months at the drawing board.
What have been your biggest business wins?
I have been extremely lucky in finding incredibly talented seamstresses and artisans across the UK producing the home and giftware. The quality and finish of every product is so important, and they really are a huge part of the business. I am in awe of their talents!
What inspires and motivates you?
I am inspired every day by so much! I remember seeing one of your photoshoots with a girl and her beautiful horse, surrounded by the English countryside and spring woodland. This was a huge part of my inspiration for the ‘Joys of Spring’ range. Somebody’s outfit, the views out on a walk, the words in a childrens book, so many subtle things can trigger new inspiration.
What’s the biggest lesson you’ve learned?
I think to work with what inspires me and not follow trends, or try to produce what I think people would like to see. If I feel passionate about something it always shows in the finished design. The few times I’ve tried to be more conventional and ‘High Street’ its really felt as though something was missing and its never made it past the drawing board.
What would be your biggest piece of advice to any small business owner trying to make a success of their business?
To take the plunge and keep at what you feel passionate about. Don’t worry about what others think, you are not alone, if you believe in something enough, there are many others that will believe in it with you, and appreciate your work!
What are your goals for 2018?
For 2018 I’m hoping to collaborate with more artisans and crafters and expand the product range and services we can provide customers wanting to buy fabric and create a bespoke finish in their homes. It’s very exciting!