Today’s FYI Friday is a little different. Have you ever had trouble explaining to non-horsey people what you do?
Do you feel like when you talk about equine industry, they assume that you’re just referring to a couple of learner riders that frequent the local riding school for their weekly private lesson and that people have no idea what a huge (albeit niche) community this is?
Well, I’ve put together this little infographic to help people understand the magnitude of this industry. For a niche market, it’s pretty impressive, I think you’ll agree.
Here are some facts and figures to help you explain just how expansive the UK equine world is…
Hopefully this graphic will also help you to work out who your target audience is, what they’re spending and how that can benefit your business.
If you’d like to read more, just go to The National Equestrian Survey 2015.
Happy FYI Friday!