It was after a chat I had with the lovely members on the Equestrian Entrepreneurs Network Facebook group, that I decided to put this blog post together.

Coming up with a content schedule, for your social media posts, and scheduling posts ahead of time, is a super way of keeping on top of your online marketing strategies. Without a content calendar or plan, you’re just randomly throwing out content, in the hope that it has some effect. But it’s been proven time and again that once you start planning your posts, you’re so much more likely to see a higher reach and increased engagement.

Posts that tie in with national awareness days, popular events or other dates of importance are a great way to get your audience engaging and sharing your content.


So, with this in mind, I have put together the Ultimate Content Calendar for Equine Businesses. Due to popular demand, it includes show dates, fun national awareness dates, top British riders’ birthday and more. And, I’ll be adding to it as and when I think of other things that might help you come up with knock-out social media content.

All you have to do is scroll through the months below and make a note of the dates that you think will be useful to you.

I hope that this is of some use to you. You have the lovely EEN members to thank for this.

And if you have any other dates and ideas, please don’t hesitate to leave them in the comments below and I’ll add them in if I think they’re suitable.

Specialist equine portrait photographer, blogger & vlogger. Essex based, travelling throughout the UK.