This week is quite a quick post, but it’s something that I’ve recently discovered, found extremely useful and wanted to share with you.

You may have seen posts flying around the internet about a website called ColorKuler, lately. It’s a clever little invention that helps you determine the colour palette of your Instagram profile.

All you have to do is go to colorkuler.com and type in your Instagram handle. ColorKuler will then generate a block colour palette of your current posts on Instagram.

Like so…

So, that all sounds like great fun, but how is this actually helpful? How can we use it to enhance our Instagram strategy?

Well, as I’m sure you’ve all realised by now, Instagram is about the visual appeal. So, one of the keys to Insta success is to create a consistent, themed, attractive profile. One way to do this is to post images which have a cohesive colour palette.

So, you might post mostly headshots of horses, but then one day, you might decide that you want post a quote, or a meme, or a snap from your smart phone. Well, by using ColorKuler, you can now ensure that whatever new style of pic you post, fits with your Instagram colour palette and remains on brand.

This way, your new photograph won’t stick out like a sore thumb and ruin the flow of your profile.

I absolutely love this little tip and it really helps when editing images for your Instagram and when using filters, too.

So, give it a try and see what ColorKuler comes up with for you! Not only is it great fun, it’s super useful.

Specialist equine portrait photographer, blogger & vlogger. Essex based, travelling throughout the UK.